Taiyo’s patented SunActive IsoQ, our water-soluble isoquercitrin, was singled out as best in class among all other quercetin supplements, by natural health expert Bryce Wylde, Bsc, DHMHS.
During this Cityline TV interview from Expo West 2022, one of the world’s largest health and natural products trade events, Wylde explained that he was on the hunt for this year’s best-in-show and best-in-class ingredients and products. He told viewers that his criteria was, “extra, extra stringent. It’s about safety, sustainability, transparency, traceability, efficacy, evidence, purity and potency.”
He continued, “Here’s something really shocking: There are more than 2,000 papers showing something called quercetin works for cardiovascular health, immunity and allergies … however it is typically very bitter and very poorly absorbed.
“Taiyo has cracked the code on this. They have actually improved bioavailability and have gotten rid of the whole bitter taste. What you want to look for is SunActive IsoQ … it will support your health and you’ll know that it’s going to be much more bioavailable than the rest of the quercetins on the market.”
In addition to the cardiovascular, immune and allergy benefits mentioned by Wylde, quercetin is a potent antioxidant known for its sports performance and chondroprotective benefits.
SunActive IsoQ, a water-soluble form of isoquercitrin (a quercetin precursor), is made possible by a unique delivery system that increases absorption. As demonstrated in a human clinical study, the body easily converts SunActive IsoQ into free quercetin.
SunActive IsoQ has already achieved Informed Ingredient certification, confirming that it is free of impurities and substances banned in sports nutrition products. It is the first ingredient in Taiyo’s new series of enhanced bioavailable flavonoids.