News that Taiyo International is partnering with green tea industry powerhouse ITO EN to supply high-quality matcha to North American food, beverage and supplement industries is making headlines across all three industries.
As the market becomes better educated about high-quality matcha, it is important that formulators have trusted suppliers who can deliver a premium ingredient and can provide valuable advice on how to position it. This is where Taiyo excels.
As this short video reveals, there is tremendous excitement about our collaboration, which rounds out our overall green tea portfolio. It is exciting to blend Taiyo’s B2B strengths with ITO EN’s consumer-facing expertise.
Matcha has a rich history in addition to tremendous health benefits. Taiyo is proud to partner with ITO EN, and we are committed to educating our customers and consumers about the benefits of consuming ITO EN’s ceremonial-grade matcha.